All our case studies and work in progress projects

The prestigious international concours d'elegance for historic cars named THE ICE, held in the beautiful winter landscape of St. Moritz (Switzerland) on 20-21 February 2025, has obtained the ISO20121 certification. It is the first ever ISO 20121 project in the world of this kind of high-altitude events, exactly at 1768m on the frozen lake of the famous Swiss town.

Spectators engagement activity on the occasion of the MotoGP in Barcelona at the Fan Zone, through the gaming of the wheel of fortune. The quiz included several questions on the characteristics of sustainability in motorcycling and the MotoGP championship. The initiative attracted hundreds of fans every day during the event.

EICMA 2024 visitors engagement activities at the Dorna WSBK Paddock Show, through wheel of fortune gaming. The quiz included several questions about sustainability features in motorcycling and the WSBK championship. The initiative attracted hundreds of visitors every day during the four opening days.

Spectator awareness activities at the MotoGP Grand Prix of Mugello and Misano 2024, relating to the collection and recycling of PET bottles linked to the RECOPET program of COREPLA (National Consortium for the recovery and recycling of plastic packaging). A total of about 10,000 PET bottles were collected during the events.

For a very well known motorcycling racing team, competing in an leading international championship, we measured the carbon footprint of its headquarters and operations in order to plan actions for its reduction.

The International Exhibition of Two Wheels - EICMA 2024 achieved for the fourth time the ISO 20121 certification. In this edition the initiative called "Sustainable Exhibitor Award" has been replicated, which recognized 3 best sustainable management practices of exhibitors.

AIDP (Italian Association of Human Resources Managers) achieved for the third year in a row the ISO 20121 certification for its National Congress held in Montesilvano (PE) on the 14th and 15th of June 2024. At the date it is still among the very few professionals associations in the world to achieve this great goal.

The organizer of a very well-known world motorcycling championship has achieved the ISO 20121 certification.

A prestigious European one-make car championship organized by a well-known Italian brand has achieved the ISO 20121 certification for the fourth year in a row.

For the fourth year in a row a series of marketing events has achieved the ISO 20121 certification, the events are organized by a prestigious automotive brand in different places in Europe and dedicated to the involvement of its customers and local dealers.

A series of marketing events (driving experiences on and off the track) has achieved the ISO 20121 certification for the third year in a row, the events are organized by a prestigious automotive brand in an Italian location and dedicated to the involvement of its customers and prospects.

A series of marketing events (tours) has achieved ISO 20121 certification for the third year in a row, the events are organized by a prestigious automotive brand in several iconic places in Europe and dedicated to the involvement of its customers.

An iconic international racing team participating in the World Endurance Championship 2024 has achieved the ISO 20121 certification for the second year in a row.

Right Hub, as already done in 2023, has made available for all rounds of the PCCI 2024 a specialized resource, in the role of PCCI Sustainability Officer, present throughout the weekend of the event for sustainable management and ISO 20121 certification. This has made it possible to manage, monitor, evaluate and bring out opportunities and critical issues in order to continuously improve the sustainability of the championship and the comparison with all the stakeholders involved.

An important USA one-make car championship, organized by a well known automotive brand, has achieved the ISO 20121 certification for the second year in a row.

The well known Italian one-make racing car championship has achieved the ISO 20121 certification for the fourth year in a row. It has been the first ever ISO 20121 certified racing combustion engine cars championship in Italy in 2021.
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A series of marketing events (driving experiences) organized by a prestigious automotive brand in a private circuit in Italy, and dedicated to the involvement of its customers and prospects, has achieved the ISO 20121certification.

The marketing event organized in the UK at the Wild Park Derbyshare by CASE Construction (a worldwide leading company in the construction equipment sector), dedicated to the involvement of its customers and prospects in new equipments tests, has achieved the certification according to the ISO 20121 standard.
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The Italian iconic racetrack, owned by FERRARI, achieved in september 2023 the renewal for another 3 years of the ISO 20121 certification as location of sport, motorsport and other kinds of events. Mugello Circuit is the only circuit, and one of the few locations, in the world to achieve this certification in 2020.
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For a very well-known automotive brand, we designed and implemented an ad-hoc framework for the ESG sustainable management system of its European dealers network, after the successful deployment in Italy in 2023.

Yamaha's one-make motorcycle championship has achieved the ISO 20121 certification. The R3 bLU cRU programme was undertaken in 2021 by Yamaha Racing with the aim of providing a structure and pathway for riders aged 14-20. To date, it is the first ever motorcycle championship in the world to have achieved it.
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K.i.S.S. program by F.I.M. (International Motorcycling Federation) for the sustainable management of motorcycling events, this year reaches its 10th anniversary since the first edition of 2013 held at the Mugello International Circuit. Also on the occasion of K.i.S.S. Misano 2023, co-ordinated by Right Hub, the anniversary was celebrated with a meeting at the F.I.M. hospitality and the delivery of two special awards to the Misano World Circuit Marco Simoncelli for its commitment and to Marco Riva (former General Manager Operations of Yamaha Factory Tour). For more info: www.kissmisano.com

The Corporate Hospitality of the well-known Japanese motorcycle brand Yamaha, used during the WSBK championship and other events, has achieved the ISO 20121 certification as an events location. To date, it is the first ever temporary hospitality in the world to have achieved it.

The well-known French circuit achieved in 2023 the ISO 20121 certification as location of motorsport events and other kind of events. This circuit is the sixth one in the world achieving that certification.
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Right Hub has provided for all rounds of the PCCI 2023 a specialized resource present throughout the weekend of the event for the sustainable management and the ISO 20121 certification. This initiative allowed to manage, monitor, evaluate and made opportunities and critical issues surface in order to continuously improve the sustainability of the championship and the stakeholders engagement.

K.i.S.S. program by F.I.M. (International Motorcycling Federation) for the sustainable management of motorcycling events, this year reaches its 10th anniversary since the first edition of 2013 held at the Mugello International Circuit. K.i.S.S. Mugello 2023, organized by Right Hub, coincided with the F.I.M. Sustainability Week (5-11 June) opening on the 5th of June with the WED-World Environment Day established by the United Nations.
For more info: www.kissmugello.com

For a very well-known automotive brand, we have designed and implemented an ad-hoc framework for the sustainable management of its Italian dealers network.

We organized on behalf of and at the Porsche Experience Center, an environmental education course for three classes of the sixth grade of the Castrezzato school, involving 65 boys and girls in three different workshops to actively involve them on environmental issues.

Design and organization of the second initiative in Italy during the Misano 2023 MotoGP for the implementation of the European campaign called "Every Can Counts”, in co-operation with CiAL- National Consortium to raise awareness among spectators on the correct recycling of aluminum cans and the infinite recycling of aluminum through different activities: an itinerant crew with backpacks carrying cans engaged spectators, a dedicated info-desk with a "pixel wall" made with cans as a background for selfies, a competition to win a city bike made by recycled aluminum cans.

AIDP (Italian Association of Human Resources Managers) achieved for the second year the ISO 20121 certification for its annual National Congress held in Firenze on the 12th and 13th of May. At the date it is among the very few professionals not for profit associations in the world to achieve this great goal.
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A series of marketing events (driving experiences) organized by a prestigious automotive brand in a private circuit in Italy, and dedicated to the involvement of its customers and prospects, achieved the certification ISO 20121.

Genius Progetti, a leading Italian company in the design and organization of events in Italy and abroad for very well known customers, achieved the certification according to the ISO 20121 standard as organizer of events.

The well known Italian one-make racing car championship achieved the ISO 20121 certification for the third year in a row. It has been the first ever ISO 20121 certified racing combustion engine cars championship in Italy in 2021.
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UP Events, an Italian leading company in the design and assembling of temporary structures for events and exhibition stands in Italy and abroad, has implemented the sustainable management system according to the ISO20121 standard and achieved the certification as supplier.
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Porto Rotondo (Italy). 27-30 September 2023.
The 2023 international championship of the RS 21 sailing class, organized in Porto Rotondo in Sardinia (Italy), has obtained the sustainable management certification according to the ISO 20121 standard. It is the first ever sailing regatta to achieve this influential recognition in the world. For more info here

The Italian iconic racetrack, owned by FERRARI, renewed in 2022 the FIA Environmental Accreditation 3 Star with Right Hub support. Mugello Circuit was the first ever circuit in the world to achieve this accreditation by FIA in 2015.
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An important USA one-make car championship, organized by a well known automotive brand, achieved the ISO 20121 certification.

The 36° Internationale ADAC Truck-Grand-Prix 2023 held at the iconic Nürburgring circuit (Germany) on 12-15 July 2023, achieved the certification according to the ISO 20121 standard as event. The event is a “cult event” in Germany, actually it is much more than a racing event, infact it includes the exhibiton area, the music festival and many other initiatives.
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An iconic international racing team participating in the World Endurance Championship 2023 achieved the ISO 20121 certification.

The well-known Italian circuit achieved in 2022 the FIA Environmental Accreditation 3 Star with the support of Right Hub. Imola circuit is the third one in Italy achieving that accreditation.
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Measurement of avoided CO₂ emissions due to: better waste differentiation, use of renewable energy sources and better management of movement of personnel and materials at various events at European level.

A series of marketing events (driving experiences on and off the track) achieved the ISO 20121 certification for the second year in a row, the events are organized by a prestigious automotive brand in different circuits in Europe and dedicated to the involvement of its customers and prospects.

Measurement of the carbon footprint of the streaming event “Dire, Fare, Sostenibile”, coordinated by the activists of Fridays for Future, compared to the “in-presence” mode which is more impactful.

A series of marketing events (tours) achieved the ISO 20121 certification for the second year in a row, the events are organized by a prestigious automotive brand in several iconic places in Europe and dedicated to the involvement of its customers.

Design and implementation of an ad-hoc campaign against cigarette butts abandonment with the free distribution of pocket butts holders to spectators, during the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit.

Design and implementation of the business plan to improve the quantity and quality of the waste sorting, as well as to reduce the waste itself, during the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit.

For the third year in a row a series of marketing events achieved the ISO 20121 certification, the events are organized by a prestigious automotive brand in different places in Europe and dedicated to the involvement of its customers and local dealers.

Design and organization of the ad-hoc awareness campaign on the correct sorting and recycling of plastic packaging, in collaboration with Corepla and with an eco-compactor to encourage people recycling PET plastic bottles and reward the most virtuous spectators with recycled plastic eco-gadgets.

Design and organization of ad-hoc campaign for Cws-Boco to sensitize spectators on proper hand hygiene with the placement of some dispensers of hygienizing gel.

Planning and organization of the first initiative in Italy for the implementation of the European campaign “Every Can Counts – Every Can Values”, in collaboration with the National Consortium CiAL to raise the awareness of the spectators on the correct recycling of aluminum cans and the infinite recycling of aluminum itself, with the help of a traveling crew with backpacks carrying cans.

A prestigious European one-make car championship organized by a well-known Italian brand achieved the ISO 20121 certification for the third year in a row.

Design and organization of an ad-hoc campaign “Metti in moto il riciclo” to raise awareness for the correct recycling of materials, in collaboration with the Hera Group and the National Italian Consortia CiAl, Corepla, CoReVe and Ricrea on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit.

Design and organization of a first ad-hoc campaign to spread SKY’s initiative “Ocean Rescue” against plastic pollution in the sea, through a paneling under the spectators' stand with holes for throwing PET bottles and customized containers.

The 79th edition of the International Exhibition of Two Wheels - EICMA 2022 achieved in 2022 the ISO 20121 certification. In this edition a brand new initiative has been introduced, the “Sustainable Exhibitor Award”, which recognizes the sustainable management best practices of exhibitors.
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Measurement of the carbon footprint of a series of events and compensation of non-zero emissions by means of a planting operation.

AIDP (Italian Association of Human Resources Managers) achieved in 2022 the ISO 20121 certification for its annual National Congress held in Bologna on the 7th and 8th of October. At the date it is among the very few professionals not for profit associations in the world to obtain it.
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Organization of the collection and recovery of waste cooking oil at the team hospitality and refreshment points, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit, in order to produce biofuel.

Dorna Sports, the well-known  organizer of the FIM MotoGP™ World Championship, achieved in 2022 the ISO 20121 certification.
At the date it is among the very few motorsport organizers in the world to obtain it.

Design and organization of an ad-hoc campaign with FSC (Forest Stewardship Council® Italia) to sensitize spectators on the correct collection of paper and the origin of cellulose from responsibly managed forests.

Organization for the sale of a special t-shirt “Yellow+Blue=Green” designed and produced by VR 46 Racing Apparel, Valentino Rossi’s company, whose proceeds went to the “Fondazione Ospedale Meyer” located in Florence, on the occasion of the Grand Prix of motorcycling at Mugello Circuit.

The well known Italian one-make racing car championship achieved the ISO 20121 certification for the second year in a row. It has been the first ever ISO 20121 certified racing combustion engine cars championship in Italy in 2021.
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Design and organization of the Lyreco corporate event, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli, which included our testimony on the sustainability project KISS Misano.

Organization of the collection of waste coffee funds from the team hospitality and refreshment points, during the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit, then transformed by a social cooperative into compost to grow edible mushrooms and produce coffee cups.

Coordination of a reception and assistance service for people with disabilities in collaboration with the association “Comunità Papa Giovanni XXIII”, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli.

A series of events (driving experience) for customers and local dealers across European racetracks for a well-known automotive brand achieved the ISO 20121 sustainable management system certification.

Design and organization of the Viscolube corporate event, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli, which included our testimony on the sustainability project KISS Misano.

Design and organization of a program to raise spectators' awareness on the theme of the circular economy and the importance of waste sorting from the perspective of the circular economy during the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit.

A series of events for customers and local dealers across iconic places in Europe for a well-known automotive brand achieved the ISO 20121 sustainable management system certification.

For the second year in a row a series of events for customers and local dealers across Europe for a well-known automotive brand achieved the ISO 20121 sustainable management system certification.

Design and organization of an ad-hoc campaign for the Ducati Pramac team, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli, for the correct recycling of PET plastic bottles together with the two testimonial drivers (Bagnaia Pecco and Miller Jack).

Design and organization of the Toyota Financial Services corporate event with strong sales and dealerships, at the Misano World Circuit Marco Simoncelli. The activities included: the design and activation of a dedicated web platform, some commercial workshops, the competition with motorcycle simulators and various other activities at the hotel and circuit.

An important European one-make car championship organized by a well known brand, for the second year in a row achieved the ISO 20121 certification.

Design and organization of a second ad-hoc campaign to spread SKY’s initiative “Ocean Rescue” against plastic pollution in the sea, through some information stations with incentive eco-compactors to reward the virtuous gesture of conferring PET bottles.

ESSEBI SpA, a leading Italian company for catering and banqueting services, achieved in 2022 the ISO 20121 certification as a supplier of catering and banqueting services for corporate, sporting, exhibition and private events.
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Design and organization of an ad-hoc campaign for Berner to raise awareness of the need to limit water waste.

Design and organization of an ad-hoc campaign for Red Bull, the well-known brand of energy drinks, in order to promote the correct sorting of aluminum cans by placing a “voting bin” near the point of sale, with the “Green Riders”, a traveling crew inside and outside the circuit, equipped with a backpack and two pedal-assisted vehicles, collecting about 25,000 cans.

The 78th edition of the International Exhibition of Two Wheels - EICMA 2021 achieved in 2021 the ISO 20121 certification, as already obtained for the 2019 edition becoming the first ever certified automotive exhibition in the world.
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Design and organization of an information and training program for operators, teams and hospitality managers for the correct waste sorting in order to increase the amount of waste to be recycled, at various events in Italy and the rest of Europe.

Design and organization of the HP event, on the occasion of the Grand Prix of motorcycling at Mugello Circuit, which also included the design of an ad-hoc contest linked to the launch of a new product with construction and operating characteristics with low environmental impact.

The well-known Italian circuit achieved in 2021 the ISO 20121 certification as location of motorsport events and other kind of events. This circuit is the third one in the world achieving the certification.
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Design of the model for calculating and measuring the economic and employment impact generated in the territory hosting a series of marketing events in Europe.

Contribution to define the sustainability criteria to be included in some calls for tenders for the provision of catering services and for the design of hospitality for events.

Design and delivery of training courses related to sustainable development and sustainable management of processes to employees of different event organizers and event locations.

The marketing department of a well known automotive company achieved the ISO 2021 certification of a series of events for customers and local dealers across Europe.

Design of digital and physical communication tools, including content preparation, in order to inform guests, customers, suppliers, teams, media, circuits and community about the sustainability projects of certain events.

Organization for the sale of a limited edition t-shirt “58” designed by Aldo Drudi, the graphic designer of Valentino Rossi’s famous helmets, whose proceeds went to the “Fondazione Marco Simoncelli”, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli.

The brand new facility of Porsche Italia achieved the ISO 20121 certification in 2021 as location of motorsport events and other kind of events. This location is the first one ISO 20121 certified among the other Porsche Experience Centers in the world.
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Design and organization of a special and exciting “Supportive Pit Walk”, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit, dedicated exclusively to some local non-profit organizations, that assist people with disabilities, to walk the Pit Lane, visit the team garages and meet drivers and team managers.

Involvement of the relevant suppliers of materials and services for the organization of different events, in order to evaluate their commitment to the sustainable management of their production and logistics processes.

Planning and organization of an awareness campaign against food waste and coordination of the collection of food surpluses, in collaboration with Banco Alimentare, during the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli and Mugello Circuit.

The well known Italian one-make racing car championship achieved the ISO 20121 certification in 2021. It has been the first ever ISO 20121 certified racing combustion engine cars championship in Italy.
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Design and implementation of the annual sustainability report for different events, event organizers and event locations.

Design and organization of the ad-hoc campaign “Bottiglia e vasetto per un riciclo perfetto”, on the occasion of the Grand Prix of motorcycling at Mugello Circuit, to raise awareness about the correct sorting and recycling of glass packaging in collaboration with the Italian National Consortium CoReVe.

The organizing company for its "factory tours" program achieved in 2021 the ISO 20121 certification. This kind of event is the first ever in the world to achieve the certification.

Design and organization of the ad-hoc campaign “Recycle your bottle and win!” with the use of an incentive eco compactor to promote the recycling of PET plastic bottles by rewarding the most virtuous spectators, in collaboration with the Italian National Consortium Corepla.

An important European one-make car championship achieved the ISO 20121 certification in 2021. It has been the first ever ISO 20121 certified racing combustion engine cars championship in the world.

Organization for the placement of an “Urban Source” for the supply of free drinking water in order to reduce the quantity of PET plastic bottles, in collaboration with the Hera Group.

Right hub supported FIDAL (Italian Federation of Athletics) of Ancona in the design and implementation of the sustainability initiatives of the EMAF event in order to improve its environmental and social impact, inspired by the requirements of the international standard ISO 20121.

Design and organization of the Brenntag event at Ducati in Borgo Panigale with workshops, presentation of new products, visit and lunch at the Ducati Museum and guided tour of the production lines.

The Italian iconic racetrack, owned by FERRARI, achieved in 2020 the ISO 20121 certification as location of sport, motorsport and other kinds of events. Mugello Circuit is the only circuit, and one of the few locations, in the world to achieve this certification.
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The 77th edition of the International Cycle, Motorcycle and Accessories Exhibition - EICMA 2019 achieved the ISO 20121certification. EICMA 2019 became the first ever ISO 20121 certified exhibition in its sector in the world.

Design and organization of an ad-hoc campaign for Nexive in order to raise awareness about the correct sorting of paper and the responsible management of forests certified by FSC (Forest Stewardship Council® Italia), through gaming for spectators.

It is the environmental and social sustainability program of the international motorcycling championship, coordinated by Right Hub in co-operation with FIM (International Motorcycle Federation), DORNA, IRTA e Mugello Circuit. In 2013 it has been the first ever sustainable management example in the motorsport sector on worldwide scale, inspired by the requirements of the international standard ISO 20121.
Find out more kissmugello.com

It is the environmental and social sustainability program of the international motorcycling championship, coordinated by Right Hub in co-operation with FIM (International Motorcycle Federation), DORNA, IRTA and Misano World Circuit Marco Simoncelli.
Find out more kissmisano.com

Organization of the charity auction to raise funds for the earthquake victims of Emilia Romagna with goods donated by several teams and riders, including Valentino Rossi and Jorge Lorenzo, on the occasion of the Grand Prix of motorcycling at the Misano World Circuit Marco Simoncelli.

The first ever environmental and social impact program, designed and co-oerdinated by Right Hub, during the Italian round of ETRC (European Truck Race Championship) promoted by FIA (Fédération Internationale de l’Automobile) at Misano World Circuit Marco Simoncelli.

Massive distribution to spectators, on the occasion of the Grand Prix of motorcycling at Mugello Circuit, of a special kit (bags and instructions) for the waste sorting with the aim of raising awareness against the phenomenon of littering and the abandonment of waste in the lawns of the circuit.