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Sport, events and sustainability: from stated values to measurable impact

Adopting a sustainable management approach—whether you are an event organiser, venue, goods or services supplier, sponsor or sport team—is no longer simply an ethical choice: it is a driver of operational excellence and a strategic factor for competitiveness.

Achieving ISO 20121:2024 certification formally demonstrates an organisation’s commitment to minimising its environmental footprint and maximising its positive social impact, while building trust among stakeholders, partners and local communities.

Beyond compliance, implementing the standard can generate a tangible ROI by improving resource efficiency, reducing waste-related costs, strengthening brand reputation and providing access to new business, sponsorship and funding opportunities.

With more than a decade of experience and hundreds of ISO 20121 projects delivered worldwide, Right Hub Società Benefit supports event organisers, venues, suppliers, teams and sponsors in implementing effective and measurable ESG practices—from carbon and water footprint management to diversity and inclusion, sustainable procurement and reporting.

The ISO 20121:2024 management system and certification are applicable to all types of events, as well as to event organisers, venues, goods and services suppliers and sport teams.

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GSBS: data and intelligence for professional sports

In the sports sector, Right Hub is a Strategic Partner of GSBS, an independent rating and intelligence organisation focused on resilience, preparedness and long-term organisational strength in professional sports.

This data-driven approach enables sports organisations to better understand their position, identify risks and opportunities, and turn ESG performance into a driver of resilience and strategic value.

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