Luca Guzzabocca is speaker at the Motorsport Marketing Master organized by the 24 Ore Business School and RTR Sports Marketing
13th October 2022 - A unique master dedicated to Marketing in Motorsport, globally recognized as a real chain of the sports business.
The new part time Motorsport Marketing Master organized by the 24 Ore Business School starts on December 16th in partnership with RTR Sports Marketing LTD.
Motorsport has always been a business of extreme importance for the sport industry, generating a huge spin-off, both in terms of revenue and tourism impact. For this and other reasons, motorsport marketing is very different from traditional sport marketing and the logic that governs it.
The Motorsport Marketing Master, organized by 24 Ore Business School in co-operation with RTR Sports Marketing, aims to provide a 360° overview of the main issues related to this sector, with particular reference to the key aspects of marketing, media, PR, communication, sponsorship and activations in MotoGP, Formula 1, Formula E and World Superbike.
The master is aimed at all those who want to start a career with competence and acquire a structured and professional approach in the world of professional two and four wheels.
The course is also aimed at resources already included in motorsport and automotive sectors, like drivers, racing teams, institutional bodies such as federations, trade associations and managers from other businesses, interested in entering this market or investing in communication and sponsorship activities exploiting its potential.
We are very happy to give our contribution with Luca Guzzabocca who will deepen the issues resulting from his twenty years of experience in the sustainable management of the motorsport sector and with the know-how of RIGHT HUB gained thanks to several projects at Italian and international level.
Here the program and details of the master: https://bit.ly/3DEj5Cg
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