Eventi Sostenibili | Right Hub
RESPONSIBLE SPORT EVENT è la divisione di RIGHT HUB nata con l'obiettivo di minimizzare l'impatto dei grandi eventi sportivi sull'ambiente e sulla società.
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Responsible Sport event

Responsible Sport event

POWERED BY RIGHT HUB

PREMISES

RESPONSIBLE SPORT EVENT is the division of RIGHT HUB,
born with THE OBJECTIVE TO MINIMIZE THE IMPACT OF GREAT SPORTING EVENTS ON THE ENVIRONMENT AND SOCIETY.
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MINIMIZING THE IMPACT

All major sporting events’ organizers and promoters should aim to minimize the impact on the environment and society.

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SUSTAINABILITY TO THE CENTER

Sports events and major events in general can be an important opportunity to spread the culture of sustainability.

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IS SUSTAINABILITY A COST?

The commonplace that sustainability is only a cost must be discarded.

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MARKETING DRIVER

Sustainability can also be interpreted as an effective marketing and sales driver.

“Sport is sustainable when it meets the needs of today’s sporting community while contributing to the improvement of future sport opportunities for all and the improvement of the integrity of the natural and social environment on which it depends.”
David Chernushenko
“Sport is sustainable when it meets the needs of today’s sporting community while contributing to the improvement of future sport opportunities for all and the improvement of the integrity of the natural and social environment on which it depends.”
David Chernushenko

THE BENEFITS OF SUSTAINABILITY

IN ADDITION TO THE BENEFITS FOR THE ENVIRONMENT AND THE COMMUNITY,
ORGANIZING A SUSTAINABLE SPORT EVENT PRODUCES COMMUNICATION AND MARKETING BENEFITS
FOR ALL THE INVOLVED SUBJECTS.
IN ADDITION TO THE BENEFITS FOR THE ENVIRONMENT AND THE COMMUNITY,
ORGANIZING A SUSTAINABLE SPORT EVENT PRODUCES COMMUNICATION AND MARKETING BENEFITS
FOR ALL THE INVOLVED SUBJECTS.
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Appeal

Increasing the event’s attractiveness.

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Image

Improving the image of the event and the organizer.

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Media relation

Offering new opportunities for communication and media relations to partners and sponsors.

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Sponsorship

Increasing the sponsorships’ value.

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Impact

Improving the impact and the consensus on major events at local level.

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Value

Increasing the event’s value with the ISO 20121 (international standard).

ACTIVITIES AND SCOPE

BASED ON THE SIZE AND THE CHARACTERISTICS OF THE SPORT EVENT,
THERE ARE DIFFERENT TYPES OF ENVIRONMENTAL AND SOCIAL INITIATIVES WHICH MAY BE DESIGNED AND REALIZED.

Improvement of the environmental impact through:

Improvement of the environmental impact through:

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Waste sorting

Improvement of the waste sorting.

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Recycling

Encouraging the recycling and reuse of materials (Circular Economy).

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Green products

Use of green products and services.

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Local products

Local products purchase.

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Mobility

Encouraging sustainable mobility (public transport, car pooling, etc.).

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Compesation

Reduction and compensation of carbon dioxide emissions.

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Resources

Improvement in the use of natural resources.

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Mobility

Encouraging sustainable mobility (public transport, car pooling, etc.).

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Compesation

Reduction and compensation of carbon dioxide emissions.

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Resources

Improvement in the use of natural resources.

Improvement of the social impact through:

Improvement of the social impact through:

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Non Profit

Involvement of social enterprises and non profit organizations.

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Stop food waste

Collection and donation

of food surpluses.

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Healthy nutrition

Support of programs for healthy eating and wellness.

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Fundraising

Organization of fundraising

campaigns for charity.

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Sponsor

Involvement of sponsors, suppliers, spectators and workers through ad-hoc projects.

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Institutions

Involvement of local and national institutions

for a wider outcome.

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Schools

Design of ad-hoc projects for the

involvement of schools and universities.

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Sponsor

Involvement of sponsors, suppliers, spectators and workers through ad-hoc projects.

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Institutions

Involvement of local and national institutions

for a wider outcome.

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Schools

Design of ad-hoc projects for the

involvement of schools and universities.

Our approach in summary

A 360°approach: from planning to reporting

PLANNING

IMPLEMENTATION

REPORTING

Understanding the context.


Verification of the interventions’ applicability and their typology.

Formulation of the technical-economic proposal.


Realization of the project.


Partner involvement.


Creation of ad-hoc projects and initiatives with partners.

Realization of the operational plan (actions and timing).


Organization and planning of activities and resources.


Realization of the communication plan.


Design and supply of information and / or promotional materials.

Implementation of the activities.


Supply of materials and services from social enterprises, “green” and BCorp companies.

Restitution of results and reporting.


ISO20121 certification (optional).


Feedback for a continuous improvement.


Planning of the following edition.

“If you really think that the environment is less important than the economy,
try holding your breath while you count your money.”
Guy McPherson
“If you really think that the environment is less important than the economy, try holding your breath while you count your money.”
Guy McPherson

OUR SUCCESSES

OUR KNOW HOW IN DESIGNING AND IMPLEMENTING
SUSTAINABLE SPORTS EVENTS ARE DEMONSTRATED
BY THE IMPORTANT PROJECTS THAT WE HAVE REALIZED.

KiSS (Keep it Shiny & Sustainable) since 2013 for the MotoGP

It is the environmental and social sustainability program, coordinated worldwide by F.I.M. (International Motorcycle Federation), that engages everyone: teams, riders, spectators, fans, enterprises, sponsors, the community and non profit organizations.

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Separate waste collection

Reorganization of the separate waste collection.

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Collection of used batteries and oils

Campaigns for the collection of used batteries and cooking oils.

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Sustainable mobility

Communication campaigns to encourage the use of public transport and car pooling. Organization of shuttles from car parks to the circuit and vice versa.

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Fundrasing

Fundraising campaigns for local non profit organizations and / or specific initiatives.

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Awareness

Awareness raising campaigns for spectators, riders and teams.

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Communication

Information and awareness raising campaigns on dedicated social network channels (Twitter, Facebook, LinkedIn) and press releases.

Download the complete presentation: Responsible Sport Event

KiSS Mugello 2017: Discover the initiative and the results. Visit the website

THE RIGHT HUB TEAM

1
LUCA GUZZABOCCA

Best practice
Design of the KiSS Mugello and KiSS Misano program | Motorsport

2
DANILO BONI

Best practice

Design of the Ride Green Giro d’Italia | Cycling 

3
JILL SAVERY

Best practice

Head of Sustainability per 34th America’s Cup Event Authority | Sailing

4
SHAUN McCARTHY

Best practice

Chair, Commission for a Sustainable London 2012 | Olympics

RIGHT HUB RIGHT HUB is a start up, B Corp certified, that deals with:

Sustainable sports events: design, management, organization and coordination of initiatives to reduce the environmental and social impact of sport events.

Sustainable procurement: design and implementation of sustainable supply chains from an environmental, social and ethical point of view.
Social procurement: encouragement and development of supply of goods and services by social enterprises.

Operational efficiency of non profit organizations: analysis and optimization of the purchases of goods, materials and services.

Member of the

Sustainable Event Alliance

It is a Start-Up,

B Corp certified

Associated to ASSOLOMBARDA

Adhering to Codice Pagamenti Responsabili